Decision Making
Decision Making: P-value Method
Framing Effects
Decision Making: Traditional Method
The Anchoring-and-Adjustment Heuristic
Ethics in Research
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Updated: Aug 13, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Alycia Chin1, David Zimmerman2, Heidi Johnson3
1Office of the Investor Advocate, Securities and Exchange Commission.
Consumer financial decisions, like overdraft opt-in, are influenced by personal circumstances. Tailored disclosures reminding consumers of their financial situation improve active choices without harming comprehension.
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