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Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait

Mario R Paredes1, Vanessa Apaolaza2, Cristóbal Fernandez-Robin3

  • 1School of Management and Business, Universidad del Rosario, Bogotá, Colombia.

Cyberpsychology, Behavior and Social Networking
|January 25, 2023
PubMed

Keywords:
benign envyinfluencer worshipself-brand connectiontrait competitiveness

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