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Dense is not green: How visual density influences greenness evaluation on environmentally friendly products

Chunqu Xiao1, Haoyuan Wang2, Yayu Zhou3

  • 1College of Business, Shaoxing University, Shaoxing, China.

Frontiers in Psychology
|January 26, 2023
PubMed
Abstract

Keywords:
environmentally friendly productsgreenness evaluationholistic thinkingmetaphorical meaningvisual density

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