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Understanding the influencing mechanism of users' participation in live streaming shopping: A socio-technical

Xueyan Dong1, Xu Liu1, Xuan Xiao2

  • 1School of Management, Northwestern Polytechnical University, Xi'an, China.

Frontiers in Psychology
|January 30, 2023
PubMed
Abstract

Keywords:
IT afordanceattractioncognitive assimilationlive streaminglive streaming participationsocio-technical perspective

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