Five Factors that Guide Attention in Visual Search

How do we find what we are looking for? Fundamental limits on visual processing mean that even when the desired target is in our field of view, we often need to search, because it is impossible to recognize everything at once. Searching involves directing attention to objects that might be the target. This deployment of attention is not random. It is guided to the most promising items and locations by five factors discussed here: Bottom-up salience, top-down feature guidance, scene structure and meaning, the previous history of search over time scales from msec to years, and the relative value of the targets and distractors. Modern theories of search need to specify how all five factors combine to shape search behavior. An understanding of the rules of guidance can be used to improve the accuracy and efficiency of socially-important search tasks, from security screening to medical image perception.