COVID Pandemic Aftermath: Changing Dynamics on Cosmetic and Aesthetic Surgery Demands

Area of Science:

• Plastic Surgery
• Cosmetic Procedures
• Public Health

Background:

• The COVID-19 pandemic led to a suspension of elective surgeries, significantly impacting plastic and aesthetic surgery. 2020 saw a decline in procedures, but a subsequent increase in demand was anticipated.
• The pandemic's disruption to social life and individual well-being may have influenced aesthetic concerns and the desire for cosmetic enhancements.

Purpose of the Study:

• To analyze the impact of the COVID-19 pandemic on the volume of cosmetic surgeries.
• To investigate patient motivations for seeking cosmetic surgery in the post-pandemic period.

Main Methods:

• Data on cosmetic operations were collected from a hospital in Istanbul, Turkey.
• A prospective survey assessed the motivations of patients undergoing surgery.

Main Results:

• Cosmetic operations increased by 49.4% in 2021 compared to 2020 and 29.7% compared to 2019.
• The leading motivation for surgery was the "desire to look better after the pandemic" (46.3%).
• Previous cosmetic surgery experience was a significant motivator for 44.2% of patients.

Conclusions:

• The pandemic significantly influenced plastic surgery, driving increased demand due to altered social norms and individual desires.
• Understanding evolving patient motivations is crucial for plastic surgeons adapting to the "new normal."
• The long-term effects of pandemic-induced isolation and virtual social interactions on patient demand require ongoing consideration.