Patient-Centered Insights and Biases Regarding Cardiologists Via Online Review Platform Analysis

Erica Mark1, Mackenzi Oswald1, Priyanka Kundar1

  • 1School of Medicine University of Virginia Charlottesville VA.

Insights

Online reviews for cardiologists are influenced by perceived competence, thoroughness, and staff interactions. Study found sex and race bias in ratings, impacting patient satisfaction and cardiologist perception.

Area of Science:

  • Health Services Research
  • Medical Informatics
  • Patient Experience

Background:

  • Online reviews are a common tool for patients selecting cardiologists.
  • Potential biases influencing these online reviews are not well understood.
  • This study investigates factors affecting cardiologist ratings and patient satisfaction on review sites.

Purpose of the Study:

  • To identify cardiologist and practice characteristics that influence online ratings.
  • To explore associations between sex, race, and online cardiologist ratings.
  • To understand how patient satisfaction is linked to online reviews.

Main Methods:

  • Analysis of 563 US-based cardiologist Yelp reviews (2007-2020).
  • Coding reviews for positive/negative themes.
  • Binary logistic regression and chi-squared tests to assess rating factors and demographic associations.

Main Results:

  • Higher ratings linked to perceived cardiologist competence, thoroughness, positive staff interactions, and mention of the cardiologist's name.
  • Negative staff interactions correlated with lower ratings.
  • Female, White, and Black cardiologists received disproportionately lower ratings.

Conclusions:

  • Patient-perceived quality of care and staff interactions significantly shape online cardiologist reviews.
  • Evidence suggests potential sex and racial biases in online rating systems.
  • Further research is needed to validate findings and explore links to clinical outcomes.

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