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Patient-Centered Insights and Biases Regarding Cardiologists Via Online Review Platform Analysis
Erica Mark1, Mackenzi Oswald1, Priyanka Kundar1
1School of Medicine University of Virginia Charlottesville VA.
Insights
Online reviews for cardiologists are influenced by perceived competence, thoroughness, and staff interactions. Study found sex and race bias in ratings, impacting patient satisfaction and cardiologist perception.
Area of Science:
- Health Services Research
- Medical Informatics
- Patient Experience
Background:
- Online reviews are a common tool for patients selecting cardiologists.
- Potential biases influencing these online reviews are not well understood.
- This study investigates factors affecting cardiologist ratings and patient satisfaction on review sites.
Purpose of the Study:
- To identify cardiologist and practice characteristics that influence online ratings.
- To explore associations between sex, race, and online cardiologist ratings.
- To understand how patient satisfaction is linked to online reviews.
Main Methods:
- Analysis of 563 US-based cardiologist Yelp reviews (2007-2020).
- Coding reviews for positive/negative themes.
- Binary logistic regression and chi-squared tests to assess rating factors and demographic associations.
Main Results:
- Higher ratings linked to perceived cardiologist competence, thoroughness, positive staff interactions, and mention of the cardiologist's name.
- Negative staff interactions correlated with lower ratings.
- Female, White, and Black cardiologists received disproportionately lower ratings.
Conclusions:
- Patient-perceived quality of care and staff interactions significantly shape online cardiologist reviews.
- Evidence suggests potential sex and racial biases in online rating systems.
- Further research is needed to validate findings and explore links to clinical outcomes.
Abstract:
Background Online cardiologist reviews, such as those on the Yelp website, are a frequently used method for patients to find a cardiologist. It remains unknown how bias may influence such reviews. Our objectives for this study were to (1) determine which cardiologist- or practice-related factors influence the overall rating of cardiologists and patient satisfaction and (2) discover any associations between sex and race with the overall rating of cardiologists or with cardiologist- or practice-related factors. Methods and Results Cardiologist Yelp reviews from practices in the United States from 2007 to 2020 were analyzed. A total of 563 reviews were coded for positive and negative themes. Binary logistic regression was used to determine whether certain factors increased the likelihood of high ratings. Chi-squared tests were used to determine associations between sex and race with certain factors and overall cardiologist ratings. Cardiologists were more likely to receive higher ratings when reviewers noted the characteristics of competency/knowledge base and thoroughness, positive interactions with staff, and when the cardiologist's name was mentioned in the review. Negative interactions with staff were associated with lower ratings. Female cardiologists received lower ratings and more negative mentions of cardiologist-patient communication than expected. White and Black cardiologists received lower ratings than expected compared with other racial groups. Conclusions Patient-perceived cardiologist competency, thoroughness, and positive staff interactions were associated with positive reviews in online assessments. Sex and racial differences were also found. Further research must be done to confirm these findings and to understand the association of online reviews with clinical care and patient outcomes.
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