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Related Experiment Videos

Alejandra Jáuregui1, Selene Pacheco-Miranda2, Yatziri Ayvar-Gama3

  • 1Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública. Cuernavaca, Morelos, México. alejandra.jauregui@insp.mx.

Salud Publica De Mexico
|February 7, 2023
PubMed
Summary

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This summary is machine-generated.

Developing a communication strategy to promote front-of-package warning labels (EFA) and healthy food choices in Mexican children is crucial. Co-creation with children and formative research ensured cultural relevance and potential impact.

Area of Science:

  • Public Health
  • Nutrition Communication
  • Behavioral Science

Context:

  • Mexico faces challenges with childhood obesity and unhealthy diets.
  • Front-of-package warning labels (EFA) are implemented to inform consumers.
  • Effective communication strategies are needed to promote healthy eating among youth.

Purpose:

  • To describe the process of designing a communication strategy for promoting front-of-package warning labels (EFA) and healthy food selection in Mexican children, adolescents, and youth (NNA).
  • To utilize formative research and co-creation with NNA to develop a culturally relevant and impactful communication strategy.
  • To inform communication efforts in similar contexts.

Summary:

  • A four-phase study involved formative research (focus groups), co-creation workshops with NNA, strategy design based on the COM-B model, and pilot testing.

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  • The communication strategy aims to improve understanding of EFA and critical ingredients' link to disease.
  • It emphasizes positive outcomes of healthy eating, negative consequences of excessive processed food consumption, and the benefits of natural foods.

    • Impact:

    • The strategy has the potential to improve EFA comprehension and healthy food selection among Mexican youth.
    • Involving NNA in campaign creation was essential for cultural relevance and potential impact.
    • Findings can inform similar public health communication initiatives in other regions.