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Updated: Aug 10, 2025

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Using Retinal Imaging to Study Dementia
Published on: November 6, 2017
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Advocating for a dementia-inclusive visual communication
Pei Soo Ang1, Siang Lee Yeo1, Leela Koran1
137447Universiti Malaya, Kuala Lumpur, Malaysia.
Dementia (London, England)
|February 10, 2023
Summary
Public images of dementia often perpetuate stigma by portraying it as loss and deficit. Promoting a dementia-inclusive society requires mindful visual communication strategies that balance representation with empathy.
Area of Science:
- Visual Communication Studies
- Disability Studies
- Sociology of Health
Background:
- Existing public images of dementia often employ stigmatizing visual communication strategies.
- These depictions can influence societal interpretations and perceptions of dementia.
- There is a need for visual communication that fosters a dementia-inclusive society.
Purpose of the Study:
- To analyze visual communication strategies in public domain images of dementia.
- To inform the development of dementia-inclusive visual communication.
- To advocate for visual depictions that cultivate a more inclusive society.
Main Methods:
- Analysis of 432 images from Malaysian newspapers and health organizations using the Visual Discourses of Disability (ViDD) framework.
- The ViDD framework assesses images along 'perspectivizing-personizing' and 'enabling-disabling' continua.
- Findings were validated through group interviews with representatives from the Alzheimer's Disease Foundation Malaysia.
Main Results:
- Predominance of stigmatized images portraying dementia as loss and deficit, often using generic stock photos and focusing on hands or abstract concepts like puzzle pieces.
- While 'perspectivizing' images aid public education, 'personizing' images showing individuals are ideal but may require stock images for privacy.
- Both positive and 'disabling' (realistic) depictions are valuable for empathy and education.
Conclusions:
- Organizations must carefully consider visual elements evoking empowerment, advocacy, handicapping, and 'othering' when selecting dementia images.
- Decisions on image use should align with publication goals and audience impact.
- Promoting dementia-inclusive visual communication requires deliberate strategic choices.
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