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Willingness to Pay for a Dating App: Psychological Correlates
Lucien Rochat1,2, Elena Orita3, Emilien Jeannot4,5
1UniDistance Suisse, Faculty of Psychology, Schinerstrasse 18, 3900 Brig, Switzerland.
International Journal of Environmental Research and Public Health
|February 11, 2023
Summary
Men who use Tinder more often and have stronger motivations for using the dating app are more likely to pay for premium features. This study explored psychological traits linked to paying for enhanced dating app experiences.
Area of Science:
- Psychology
- Sociology
- Human-Computer Interaction
Background:
- Smartphone dating apps like Tinder are widely used, with some users opting for paid versions.
- Limited research exists on the psychological factors influencing willingness to pay for dating apps.
Purpose of the Study:
- To compare paying and non-paying Tinder users based on usage patterns, motives, impulsivity, mood, and demographics.
- To identify predictors of paying for Tinder's augmented features.
Main Methods:
- An online survey was administered to 1159 Tinder users.
- Statistical analyses were performed to compare user groups and identify predictive variables.
Main Results:
- Paying users were more likely to be male and reported stronger motives for using Tinder.
- Differences were observed in usage patterns between payers and non-payers.
- Impulsivity and depressive mood did not significantly differ between groups.
Conclusions:
- Being male and having stronger motives for use are significant predictors of paying for Tinder.
- Findings suggest reinforcement mechanisms and reward sensitivity influence increased consumption of dating apps.
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