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The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce

Kareem M Selem1, Muhammad Haroon Shoukat2, Syed Asim Shah2

  • 1Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia, 41522 Egypt.

Humanities & Social Sciences Communications
|February 13, 2023
PubMed

Keywords:
Business and managementInformation systems and information technologyScience, technology and society

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