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#Crohn's: Historical Cohort of Twitter Activity
Marcio Roberto Facanali1, Carolina Bortolozzo Graciolli Facanali1, Natália Sousa Freitas Queiroz2
1Department of Gastroenterology of Hospital das Clínicas of University of São Paulo Medical School, São Paulo, São Paulo, Brazil.
Background:
Analysis of the Twitter activity on #Crohn's, identifying individuals with interest in Crohn's disease on Twitter.
Methods:
A historic cohort study was conducted about Twitter activity evaluation of #Crohn's analyzed over a period of 9 years. For the Twitter analysis, a health-care social media analytics tool, Symplur Signals, was adopted.
Results:
From 2011 until 2019, 627,000 tweets of #Crohn's were detected, with 276,380 retweets by 109,937 users; of these users, 32.4% were patient advocates and 12.6% were doctors. There was a pattern of annual peak activity of the #Crohn's, mainly in May and December, and less activity, usually in July. Of all tweets, 52.5% were categorized as positive and 47.5% as negative.
Conclusions:
Social media, especially Twitter, represents an important information tool, but it is still underutilized by gastroenterologists. This study suggests a significant interference of international awareness campaigns about inflammatory bowel disease in the activity of #Crohn's on Twitter, denoting an increase in debating this topic on the platform. Discussions on the subject by health professionals are still below expectations regarding the importance of the theme.
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