(How) should researchers publicize their research papers before peer review?

News outlets publicize scientific research findings that have not been peer reviewed yet, and they often do it with active contribution by the authors of the unpublished manuscripts. While researchers are aware of the importance of the peer review process and what it means to discuss findings before manuscripts are accepted for publication, the general public is not. It is imperative to ensure that researchers provide reliable scientific knowledge to each other and to the public, as well as to preserve reliance on the scientific process and peer review. For these reasons, researchers should be more cautious in communicating unpublished work to the public and more accurate about the status of the presented scientific information.