Examination of the Factors That Encourage University Students to Sports Betting. A Q-Method Study

This study aimed to examine the factors that motivate university students to sports betting through the Q-method. The study is designed with the Q-methodology. According to this method, qualitative and quantitative research methods are applied in the same study. Interviews were conducted with the participants of the study, question expressions were created and similar studies in the literature were used. With this feature, the current study has both structural and non-structural pattern features. In the study, the snowball sampling method, one of the purposeful sampling methods, was employed as a sampling method. The people recommended by the participants with at least five years of sports betting history were included in the study. A total of 29 university students constituted the study group. In the analysis of the data, basic components analysis was applied and it was concluded that the participants were gathered under two factors, and the value of 0.55 was reached as the significance value. As a result, it can be stated that different factors motivate the participants to bet, such as making money, seeking excitement, having social relations, sports betting as a profession, endeavor, killing time, and betting because of addiction.