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Consumer Preference for Virtual Reality Advertisements with Human-Scene Interaction: An Intermediary Based on

He-Lin Wei1,2, Hong Li1,2, Shao-Ying Zhu1,2

  • 1Department of Business Administration, School of Business, Guangxi University, Nanning, China.

Cyberpsychology, Behavior and Social Networking
|February 14, 2023
PubMed

Keywords:
consumer purchasing intentionendorsement scenariopsychological need satisfactionvirtual image spokesperson

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