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Social cognitive perspectives on personality emphasize the importance of conscious awareness, beliefs, expectations, and goals in shaping behavior. These perspectives incorporate behaviorist principles, such as learning through reinforcement and conditioning, but extend beyond them by highlighting human reasoning and planning. Unlike traditional behaviorist views, social cognitive theory focuses on how individuals reflect on their past experiences and plan for future outcomes by considering...
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Project-Based Learning Guidelines for Health Sciences Students: An Analysis with Data Mining and Qualitative Techniques
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How does online social interaction promote students' continuous learning intentions?

Shunan Zhang1,2, ShaoPeng Che3, Dongyan Nan1,2

  • 1Department of Interaction Science, Sungkyunkwan University, Seoul, Republic of Korea.

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|February 16, 2023
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Summary

Learning with Danmu videos offers a co-learning experience. Motivations like information seeking and social presence enhance continued use, while issues like information pollution hinder long-term engagement.

Keywords:
Danmu videoscontinuance intentionhindrancesmotivationsonline learning

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Area of Science:

  • Educational Technology
  • Human-Computer Interaction
  • Online Learning

Background:

  • Online videos are a popular learning resource.
  • Danmu (comment) synchronization offers a unique co-learning experience.
  • Factors influencing sustained engagement with Danmu videos require investigation.

Purpose of the Study:

  • To identify motivations and hindrances for learning with Danmu videos.
  • To examine predictors of users' continuance intentions.
  • To provide insights for improving online learning engagement.

Main Methods:

  • Pilot study with 24 Chinese university students.
  • Survey of 300 university students with Danmu video experience.
  • Analysis of factors influencing motivation, hindrance, and continuance intention.

Main Results:

  • Frequency of Danmu video use correlates with continuous learning intention.
  • Information seeking, social presence, and entertainment positively predict continued use.
  • Information pollution, attention failure, and visual obstacles negatively impact long-term continuance intention.

Conclusions:

  • Understanding user motivations and hindrances is key to sustained online learning.
  • Addressing issues like information pollution can reduce dropout rates.
  • Findings offer strategies for enhancing online co-learning experiences and future research directions.