Related Experiment Video
Updated: Aug 14, 2026

Quantifying Social Motivation in Mice Using Operant Conditioning
Published on: August 8, 2015
Motivational effects in the social comparison of opinions
1Tel-Aviv University, Israel.
Abstract:
Four experiments were executed to test the effects of different epistemic motivations on subjects' tendency to compare with agreeing or disagreeing others. We found that under high (vs. low) fear of invalidity, subjects tend more to compare with disagreeing (vs. agreeing) others. By contrast, under high (vs. low) need for self-confirmation or a high (vs. low) need for cognitive structure, subjects tended more to compare with agreeing others. These results are discussed in reference to social comparison formulations (Festinger, 1954; Goethals & Darley, 1977) and the theory of lay epistemology (Kruglanski & Ajzen, 1983; Kruglanski & Freund, 1983).
More Related Videos
06:45Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal
Published on: April 18, 2017
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Related Concept Videos
The Sense of Self: Reflected Self-Appraisal and Social Comparison
Self-Evaluation: Self-Enhancement and Self-Verification
Social Proof
Sources of Self-Esteem III: Social Comparison
Motivational Bias
Causes of Similarity-Dissimilarity Effect