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Song for Blood Donor's Recruitment and Promotion during COVID-19 Pandemic

Pei Pei Tan1, Jernih Abdul Rahman1, Mat Noh Sarah1

  • 1Transfusion Medicine Department, Hospital Raja Permaisuri Bainun, Perak, Malaysia.

The Malaysian Journal of Medical Sciences : MJMS
|February 23, 2023
PubMed

Insights

A public health song, "Keep the World Beating," successfully raised awareness and promoted blood donation during the COVID-19 pandemic. Blood donations increased after the song

Area of Science:

  • Public Health
  • Health Communication
  • Social Media Engagement

Background:

  • The COVID-19 pandemic caused a significant decline in blood donations.
  • Public health programs often use songs to convey health messages effectively.
  • There was a critical need to boost blood donor numbers.

Purpose of the Study:

  • To assess the impact of a song-based intervention on blood donation rates.
  • To leverage entertainment-education strategies for public health awareness.
  • To promote blood donation during a period of reduced donor participation.

Main Methods:

  • A song titled "Keep the World Beating" was created to promote blood donation.
  • A live broadcast of the donation process and music video was conducted on social media.
  • The intervention aimed to increase visibility and accessibility of blood donation events.

Main Results:

  • Blood donations saw an increase in the month following the song's release.
  • Social media engagement likely contributed to increased awareness and participation.
  • The intervention demonstrated a positive correlation between the song and donation numbers.

Conclusions:

  • Songs can be an effective tool in strengthening entertainment-education strategies for public health.
  • Music and social media can motivate the local population to donate blood during times of need.
  • This approach offers a scalable method for increasing blood donor awareness and engagement.

Keywords:
COVID-19blood donorhealth promotionsong

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