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LSTM-DGWO-Based Sentiment Analysis Framework for Analyzing Online Customer Reviews.

Kousik Barik1, Sanjay Misra2, Ajoy Kumar Ray1

  • 1JIS Institute of Advanced Studies & Research, JIS University, Kolkata, India.

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Summary

This study introduces a novel deep learning model for sentiment analysis, achieving 98.89% accuracy in app review categorization. This approach enhances product development by understanding customer perception more reliably.

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Area of Science:

  • Natural Language Processing
  • Machine Learning
  • Deep Learning

Background:

  • Sentiment analysis is crucial for product enhancement but traditional machine learning methods are computationally intensive and unreliable.
  • Deep learning models like Long Short-Term Memory (LSTM) show promise, yet hyperparameter optimization remains a challenge.

Purpose of the Study:

  • To develop a more accurate and efficient sentiment analysis model for app reviews.
  • To address the hyperparameter optimization issue in deep learning models for sentiment analysis.

Main Methods:

  • A hybrid model combining Long Short-Term Memory (LSTM) with Differential Grey Wolf Optimization (DGWO) was proposed.
  • Bidirectional Encoder Representations from Transformers (BERT) were used for efficient word embeddings.
  • Genetic Algorithm (GA) and Firefly Algorithm (FA) were employed for feature extraction and selection.

Main Results:

  • The proposed LSTM-DGWO model achieved a high accuracy of 98.89% in categorizing app reviews.
  • The model demonstrated superior performance compared to conventional sentiment analysis methods.

Conclusions:

  • The study successfully developed an advanced sentiment analysis model for practical application in understanding customer perception.
  • The findings highlight the potential of the proposed model for product enhancement from a business perspective.