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Has Rural E-Commerce Increased Potato Farmers' Income? Evidence from the Potato Home of China
Shan Zheng1, Lianghong Yu1, Huanqing Fu1
1School of Management, Ocean University of China, No. 238, Songling Road, Laoshan District, Qingdao, 266100 Shandong Province People's Republic of China.
Potato Research
|February 23, 2023
Summary
Rural e-commerce significantly boosts potato farmers' income. Participating in e-commerce increases earnings, with greater potential for those not yet selling online.
Area of Science:
- Agricultural Economics
- Digital Agriculture
- Rural Development
Background:
- Rural e-commerce bridges the gap between local agricultural products and broader markets.
- Understanding the economic impact of digital platforms on farming communities is crucial for development.
Purpose of the Study:
- To analyze the effect of rural e-commerce on potato farmers' income levels.
- To quantify the impact using counterfactual analysis for participating and non-participating groups.
Main Methods:
- Field survey data collection from potato farmers.
- Econometric analysis incorporating counterfactual assumptions.
- Identification of factors influencing e-commerce participation and income.
Main Results:
- Rural e-commerce participation increases potato farmers' per capita household income.
- Counterfactual analysis shows a 27.22% income reduction for participants without e-commerce and a 36.35% increase for non-participants using e-commerce.
- The income-increasing effect of rural e-commerce is currently in an incremental stage, offering higher returns.
Conclusions:
- Rural e-commerce is a vital tool for enhancing farmer incomes and market access.
- Factors like gender, land area, and cooperative membership influence participation and income.
- Policy interventions should consider these factors to maximize e-commerce benefits for farmers.
