Examining the Impact of Pro-Environmental Factors on Sustainable Consumption Behavior and Pollution Control

Saudi Arabia is one of the most oil-rich countries in the world, and oil production is the country's primary source of income. The aspects of greenhouse gas emissions and the harm they cause to the environment and residents have been overlooked because of the continuous emphasis on economic growth and a high reliance on oil resources. Consequently, environmental issues have become challenging for residents and questionable for industries. Despite various environmental awareness and pollution control studies around the world, Saudi Arabia's pollution rate appears to be increasing. This study attempted to understand the impact of pro-environmental factors on pollution control and sustainable gasoline consumption in order to fill a research gap in the literature. Environmental awareness, self-efficacy and self-identity, ecological attitude, contextual factors, and social norms were considered as factors to investigate local residents' sustainable consumption and pollution control behaviors. Primary data were collected from 416 local residents and analyzed using multiple regression. The results demonstrate the positive significant impact of pro-environmental variables on sustainable consumption and efforts toward pollution control. This study further presents practical implications for the Saudi government and environmentalists.