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Back to Locality? Demand Potential Analysis for Short Food Supply Chains
Krzysztof Solarz1, Magdalena Raftowicz2, Marian Kachniarz3
1Doctoral School, Wroclaw University of Environmental and Life Sciences, 50-357 Wrocław, Poland.
International Journal of Environmental Research and Public Health
|February 25, 2023
Summary
Demand for local agri-food products is high in Poland, encouraging farmers to adopt short supply chains. However, low consumer awareness of these networks necessitates increased territorial marketing efforts.
Area of Science:
- Agricultural Economics
- Rural Sociology
Background:
- Short food supply chains (SFSCs) offer potential economic and social benefits.
- Understanding consumer demand is crucial for developing SFSCs.
Purpose of the Study:
- To estimate the demand for products within SFSCs in Poland.
- To identify barriers and opportunities for SFSC development.
Main Methods:
- Computer-Assisted Web Interview (CAWI) survey conducted in Kamienna Góra county, Poland.
- Data collected via LIBRUS application and local social media.
Main Results:
- High potential demand for local agri-food products identified.
- Respondents: primarily women, aged 30-50, with university education and incomes of PLN 1000-3000.
- Low consumer awareness of alternative distribution networks identified as a key barrier.
Conclusions:
- Significant potential exists for SFSCs in Poland.
- Increased territorial marketing is essential to promote local agri-food products and overcome consumer awareness barriers.
- Farmers should consider transitioning from long to short supply chain models.
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