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Marketing occupational therapy.

K Jacobs1

  • 1Learning Prep School, West Newton, Massachusetts 02165.

The American Journal of Occupational Therapy : Official Publication of the American Occupational Therapy Association
|May 1, 1987
PubMed
Summary
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Marketing is crucial for healthcare services, including occupational therapy. Understanding marketing principles helps therapists adapt to the evolving healthcare landscape.

Area of Science:

  • Healthcare Management
  • Health Services Marketing

Background:

  • Healthcare delivery is increasingly incorporating business principles.
  • Occupational therapy services must adapt to a changing healthcare environment.

Purpose of the Study:

  • To introduce the principles of marketing to occupational therapists.
  • To explain the application of marketing strategies in healthcare settings.

Main Methods:

  • Review of marketing terminology and concepts.
  • Discussion of strategic marketing applications in occupational therapy.

Main Results:

  • Marketing knowledge is essential for occupational therapists.
  • Effective marketing strategies can enhance service delivery and adaptation.

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Conclusions:

  • Occupational therapists need to understand and apply marketing principles.
  • Marketing is vital for navigating the contemporary healthcare system.