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Characterizing the trophy hunting debate on Twitter.

Luke Christopher Evans1, Matthew P Greenwell1, Victoria L Boult2,3

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Conservation Biology : the Journal of the Society for Conservation Biology
|March 9, 2023
PubMed
Summary
This summary is machine-generated.

Social media debates on trophy hunting reveal diverse opposition arguments. Most online discussions are hostile, highlighting challenges for conservation communication and policy integration.

Keywords:
Twitterarchetypesarquetiposcacería de trofeoscaracterización de debatescodificación abiertadebate characterizationgrounded theorymixed methodsmétodos mixtosopen codingredes socialessocial mediateoría fundamentadatrophy hunting开放式编码战利品狩猎扎根理论混合方法社交媒体辩论特征

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Area of Science:

  • Conservation Science
  • Social Media Analysis
  • Public Opinion Research

Background:

  • Social media platforms host significant debates on contentious issues, including conservation topics like trophy hunting.
  • The public discourse surrounding trophy hunting has implications for national and international conservation policies.
  • Understanding online public opinion is crucial for effective conservation communication and practice.

Purpose of the Study:

  • To identify and analyze the main themes and stances within the trophy hunting debate on Twitter.
  • To categorize the moral reasoning behind different archetypes of opposition to trophy hunting.
  • To assess the nature and tone of online discussions regarding trophy hunting.

Main Methods:

  • A mixed-methods approach combining grounded theory and quantitative clustering was employed.
  • Analysis of 500 tweets related to the trophy hunting debate on Twitter.
  • Identification of 12 distinct categories and 4 archetypes of opposition.

Main Results:

  • The majority of analyzed tweets (350 out of 500) opposed trophy hunting, with only 22 in support.
  • Four primary archetypes of opposition were identified: activism, scientific, condemning, and objecting, each with distinct moral reasoning.
  • The online debate was characterized by hostility, with 7% of tweets classified as abusive.

Conclusions:

  • Online debates on contentious conservation topics like trophy hunting can be unproductive and hostile.
  • Findings offer insights for stakeholders aiming to engage effectively in online conservation discussions.
  • Formal contextualization of public responses to conservation issues is vital for evidence communication and integrating diverse perspectives into conservation practice.