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Decisions relating to alcohol-impaired driving: an exploratory analysis
F L Mannering1, W K Bottiger, K L Black
1Department of Civil Engineering, University of Washington, Seattle 98195.
Accident; Analysis and Prevention
|December 1, 1987
Summary
This study analyzed college students' decisions about driving after drinking alcohol. Findings suggest awareness campaigns altering personal preferences are most effective for reducing drunk driving.
Area of Science:
- Behavioral economics
- Public health
- Transportation safety
Background:
- Driving after drinking alcohol remains a significant public health and safety concern.
- Understanding the decision-making process behind drunk driving is crucial for intervention.
- Existing countermeasures may not fully address the individual's choice calculus.
Purpose of the Study:
- To model the probabilistic choice of driving after alcohol consumption.
- To identify factors influencing the decision to drive or not to drive.
- To evaluate the potential effectiveness of various drinking-driving countermeasures.
Main Methods:
- Specification and estimation of a utility-maximizing probabilistic choice model.
- Utilized a sample of college students for data collection and analysis.
- Economic modeling approach to understand individual decision-making.
Main Results:
- Estimation results offer insights into the decision-making process of driving after drinking.
- Identified key variables influencing the choice to drive under the influence.
- The model highlights the impact of individual preferences on driving decisions.
Conclusions:
- Advertising and awareness campaigns targeting individual preferences show promise.
- These campaigns may be more effective than other countermeasures in reducing drunk driving.
- Altering personal preferences is a key strategy for mitigating the probability of driving after drinking.