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Value Orientations, Personal Norms, and Public Attitude toward SDGs
1School of Government, Beijing Normal University, Beijing 100875, China.
Summary
Public attitudes towards Sustainable Development Goals (SDGs) are shaped by individual values and norms. Altruistic and biospheric values positively influence pro-SDG attitudes, mediated by personal norms.
Area of Science:
- Environmental Science
- Social Science
- Psychology
Background:
- Effective implementation of Sustainable Development Goals (SDGs) requires robust public communication and engagement.
- Public attitudes significantly influence acceptance of SDG-related information and actions.
Purpose of the Study:
- To investigate the determinants of individual attitudes supporting SDGs.
- To explore the formation of public attitudes toward SDGs, focusing on value orientations and norms.
Main Methods:
- An online survey was conducted with 3089 participants.
- Statistical analyses were employed to examine relationships between values, norms, attitudes, and demographic factors.
Main Results:
- Altruistic and biospheric value orientations positively correlate with pro-SDG attitudes.
- Personal norms mediate the link between altruistic values and pro-SDG attitudes.
- Demographic factors (age, gender, having children) moderate the influence of value orientations on attitudes.
- Biospheric values have varied effects on pro-SDG attitudes depending on education and income levels.
Conclusions:
- Value orientations play a crucial role in shaping public attitudes toward SDGs.
- Personal norms and demographic characteristics significantly influence the relationship between individual values and SDG support.
- Understanding these factors provides a framework for enhancing public engagement with SDGs.
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