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Published on: October 20, 2011
ODOL MUNDVASSER and ZAHNPASTA: Part II - International Success
Ben Z Swanson, Theodore P Croll1
1Clinic Director, Cavity Busters Doylestown, Doylestown, PA Adjunct Professor Pediatric Dentistry University of Texas HSC at San Antonio Clinical Professor, Pediatric Dentistry Case Western Reserve School of Dental Medicine.
Abstract:
In Part I of ODOL MUNDVASSER and ZAHNPASTA: Part I-von Stuck, PUCCINI, and up in the AIR1 we described how in 1892, Dresden's Karl August Lingner (1861-1916), produced and marketed Professor Bruno Richard Seifert's (1861-1919) invention of Odol Mouthrinse, and subsequently Odol Toothpaste. The focus of Part I was how Lingner's Company used "aeronauticak" postcard advertising, ie., dirigibles and airplanes of the times, to advertise their products. A concise summary of the history of Lingner-Werke A.G., Berlin, and what happened to Odol after Lingner's death in 1916, was succinctly reported by Patrick van der Vegt on this website. https://www.atlas-repropaperwork.com/odol-toothpaste/.

