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Updated: Aug 7, 2025

Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
Published on: July 6, 2011
On the relationship between the social brain, social connectedness, and wellbeing
M Justin Kim1,2, Sunhae Sul3
1Department of Psychology, Sungkyunkwan University, Seoul, Republic of Korea.
Abstract:
The emergence of social neuroscience in the past two decades has offered a useful neurocognitive framework for understanding human social behavior. Of importance, social neuroscience research aimed to provide mechanistic explanations for the established link between wellbeing and social behavioral phenomena-particularly those reflective of social connectedness. Here, we provide an overview of the relevant literature focusing on recent work using functional magnetic resonance imaging (fMRI). In general, fMRI research demonstrated that aspects of social connectedness that are known to either positively (e.g., social acceptance) or negatively (e.g., social isolation) impact wellbeing also modulated the activity of subcortical reward system accordingly. Similar modulatory influence was found for the activity of other brain regions such as the medial prefrontal cortex, which are typically regarded as components of the "social brain" that support a wide range of functions related to social cognition and behavior. Elucidating such individual differences in brain activity may shed light onto the neural underpinnings of the link between social connectedness and wellbeing.
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