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Related Concept Videos

Persuasion Strategies01:52

Persuasion Strategies

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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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When we hear a sound, our nervous system is detecting sound waves—pressure waves of mechanical energy traveling through a medium. The frequency of the wave is perceived as pitch, while the amplitude is perceived as loudness.
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The human heart is a complex organ made up of four chambers: the right and left atria and the right and left ventricles. These internal chambers are separated by partitions known as the interatrial and interventricular septa. The exterior of the heart features a groove known as the coronary sulcus that demarcates the atria from the ventricles, while the anterior and posterior interventricular sulci distinguish between the two ventricles.
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Heart Sounds01:15

Heart Sounds

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Heart sounds are generated by the turbulence in blood flow due to the closing of heart valves. These sounds are best perceived slightly away from the valves, where the blood flow disseminates the sound.
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Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
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Auditory Perception01:17

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The auditory system is essential for sound perception, utilizing various critical structures. When sound waves enter the outer ear, they travel through the ear canal and cause the eardrum to vibrate. These vibrations are then transmitted to the middle ear, where three tiny bones – the malleus, incus, and stapes – amplify the sound. This amplification is crucial, as it ensures that the sound vibrations are strong enough to be conveyed to the inner ear. These vibrations then reach the...
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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

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Listen to the shopkeeper.

Rafael Maciel-de-Freitas1,2

  • 1Laboratório de Transmissores de Hematozoários, Instituto Oswaldo Cruz, Fiocruz, Rio de Janeiro, Brazil.

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PubMed
Summary
This summary is machine-generated.

A field entomologist

Keywords:
brazilcommunity engagementfieldworkmosquitoesresearch culturesparks of changevector control

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Area of Science:

  • Entomology and Pest Management

Background:

  • Mosquito control projects face significant challenges.
  • Field entomologists often encounter unexpected obstacles.

Purpose of the Study:

  • To describe a pivotal moment in a mosquito control project.
  • To highlight the role of serendipity in scientific discovery.

Main Methods:

  • Recounting a field experience.
  • Recalling a chance encounter.

Main Results:

  • A critical insight was gained through an unexpected observation.
  • The encounter provided a novel solution for mosquito control.

Conclusions:

  • Serendipitous encounters can lead to significant breakthroughs in entomology.
  • Innovative solutions can arise from unexpected field observations.