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Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter
Wasim Ahmed1, Josep Vidal-Alaball2,3,4, Josep Maria Vilaseca Llobet4,5
1Stirling University Management School University of Stirling Stirling United Kingdom.
Background:
Individuals from rural areas are increasingly using social media as a means of communication, receiving information, or actively complaining of inequalities and injustices.
Objective:
The aim of our study is to analyze conversations about rural health taking place on Twitter during a particular phase of the COVID-19 pandemic.
Methods:
This study captured 57 days' worth of Twitter data related to rural health from June to August 2021, using English-language keywords. The study used social network analysis and natural language processing to analyze the data.
Results:
It was found that Twitter served as a fruitful platform to raise awareness of problems faced by users living in rural areas. Overall, Twitter was used in rural areas to express complaints, debate, and share information.
Conclusions:
Twitter could be leveraged as a powerful social listening tool for individuals and organizations that want to gain insight into popular narratives around rural health.
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