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To Zoom or not: Diverging responses to privacy and security risks.
Katharina Sophie Dassel1, Stefan Klein1
1School of Business and Economics, University of Münster, Münster.
Journal of Business Research
|March 21, 2023
Summary
During the COVID-19 pandemic, Zoom use in education revealed varied user responses to security risks. Three patterns emerged: Agnostic, Pragmatic, and Sceptic, influenced by social factors and privacy calculus.
Area of Science:
- Information Science
- Social Science
- Cybersecurity
Background:
- Digital platforms like Zoom became crucial for remote work during the COVID-19 pandemic.
- Simultaneously, significant security and privacy concerns surrounding Zoom usage gained public attention.
Purpose of the Study:
- To investigate the diverse user responses to documented security risks associated with Zoom in educational settings.
- To identify distinct patterns of privacy decision-making regarding Zoom use for remote work.
Main Methods:
- Utilized the theoretical frameworks of Naturalistic Decision-making and the Theory of Multilevel Information Privacy.
- Analyzed user responses to identify distinct patterns and influencing factors in privacy decision-making.
Main Results:
- Identified three distinct response patterns to Zoom's security risks: 'Agnostic', 'Pragmatic', and 'Sceptic'.
- Demonstrated that social identity, personal privacy norms, and privacy calculus dynamics influence these decision-making patterns.
- Provided empirical evidence for multilevel decision-making in privacy contexts.
Conclusions:
- Privacy decision-making regarding digital platforms is context-dependent and socially influenced.
- User responses to security risks are shaped by a combination of individual norms, social factors, and ongoing public discourse.
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