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Related Experiment Video

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Social conformity is associated with inter-trial electroencephalogram variability.

Haoming Zhang1, Kunkun Zhang2, Ziqi Zhang2

  • 1Centre for Cognitive and Brain Sciences and Department of Psychology, University of Macau, Macau, China.

Annals of the New York Academy of Sciences
|March 25, 2023
PubMed
Summary
This summary is machine-generated.

Individual differences in social conformity are linked to brain activity variability. Higher neural variability, specifically in the alpha band, may indicate mindset instability, increasing vulnerability to social influence.

Keywords:
decision changeinter-trial EEG variabilityneural representationsocial conformity

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Area of Science:

  • Neuroscience
  • Social Psychology
  • Cognitive Science

Background:

  • Human behavior is shaped by social influences, yet the neural basis of individual differences in social conformity remains unclear.
  • Understanding how people respond to social norms and others' opinions is crucial for comprehending social behavior.

Purpose of the Study:

  • To investigate the neural relevance of individual differences in social conformity.
  • To explore the association between electroencephalogram (EEG) variability and susceptibility to social influence.

Main Methods:

  • Participants completed a conformity task involving face judgments and exposure to social influence.
  • Inter-trial electroencephalogram (EEG) variability was analyzed across different task stages.
  • EEG data, particularly in the alpha band over frontal and occipital electrodes, was examined in relation to social influence.

Main Results:

  • Individual differences in social conformity were associated with inter-trial EEG variability during a conformity task.
  • This association was particularly robust in the alpha band for negative social influence.
  • Inter-trial EEG variability was identified as a stable, participant-specific measure potentially reflecting mindset instability.

Conclusions:

  • Higher inter-trial EEG variability may correlate with increased mindset instability, leading to greater vulnerability to external social influence.
  • The study introduces a novel approach linking the stability of endogenous neural signals to human social behaviors.
  • Findings suggest that neural variability offers insights into individual differences in social conformity and susceptibility to social influence.