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PFAS Contamination: Pathway from Communication to Behavioral Outcomes.
1Department of Communication, University at Buffalo, Buffalo, New York, USA.
Understanding public interest in per- and polyfluoroalkyl substances (PFAS) contamination is key. Information gaps, emotional responses, and social norms drive people to seek and process PFAS health risk information, boosting policy support.
Area of Science:
- Environmental Health
- Risk Communication
- Social Psychology
Background:
- Per- and polyfluoroalkyl substances (PFAS) pose significant environmental and health risks.
- Public understanding and engagement are crucial for effective risk management and policy support.
- The Risk Information Seeking and Processing (RISP) model provides a framework for understanding how individuals engage with health information.
Purpose of the Study:
- To examine social cognitive factors influencing information seeking and processing related to PFAS contamination.
- To identify key motivators for public engagement with PFAS health risks.
- To assess the relationship between information processing and support for mitigation policies.
Main Methods:
- The study utilized the Risk Information Seeking and Processing (RISP) model.
- Social cognitive variables were analyzed to determine their impact on information seeking and processing.
- Statistical relationships were examined between information processing, policy support, and risk mitigation behaviors.
Main Results:
- Information insufficiency, affective responses, and subjective norms positively correlated with information seeking and systematic processing of PFAS risks.
- Information seeking and systematic processing were positively associated with increased policy support.
- Individuals demonstrating higher engagement with PFAS information showed greater intention to adopt risk mitigation behaviors.
Conclusions:
- Cognitive, affective, and normative factors are critical for stimulating public interest in PFAS contamination information.
- Effective communication strategies should address these factors to enhance public engagement.
- Understanding these motivators can lead to greater public support for environmental health policies and protective actions.
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