A New Explanation for the Attitude-Behavior Inconsistency Based on the Contextualized Attitude
Yuan Yuan1,2, Rui Sun1,2, Jiajia Zuo1
1School of Business Administration, Huaqiao University, Quanzhou 362000, China.
Behavioral Sciences (Basel, Switzerland)
|March 28, 2023
Summary
Attitudes and behavior often mismatch. This study found that immediate, contextualized attitudes (heuristic system) differ from later, retrospective attitudes (analytic system), explaining this inconsistency.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Behavioral Science
Background:
- Attitude-behavior inconsistency poses challenges for predicting behavior.
- Understanding the cognitive mechanisms behind this inconsistency is crucial.
Purpose of the Study:
- To investigate the relationship between contextualized and retrospective attitudes.
- To explore the role of cognitive systems in attitude formation and reporting within the context of illusion of privacy empowerment (IPE).
Main Methods:
- Combined event-related potentials (ERPs) with questionnaires.
- Measured contextualized attitudes using ERPs during exposure to IPE events.
- Assessed retrospective attitudes via questionnaires after event exposure.
Main Results:
- Contextualized attitudes were influenced by the heuristic system (direct stimulus-response).
- Retrospective attitudes were primarily shaped by the analytic system.
- Significant differences were observed between contextualized and retrospective attitudes.
Conclusions:
- Retrospective attitudes may not accurately represent immediate cognitive experiences.
- The mismatch between retrospective attitudes and immediate behavior contributes to attitude-behavior inconsistency.
- Provides a novel framework for understanding attitude-behavior dynamics.
Keywords:
attitude-behavior inconsistencycontextualized attitudeevent-related potentialsillusion of privacy empowermentretrospective attitudeMore Related Videos
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