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Mind over Matter: Examining the Role of Cognitive Dissonance and Self-Efficacy in Discontinuous Usage Intentions on

Shu Zhang1, Younghwan Pan1

  • 1Department of Smart Experience Design, Kookmin University, Seoul 02707, Republic of Korea.

Behavioral Sciences (Basel, Switzerland)
|March 28, 2023
PubMed

Keywords:
PLS-SEMcognition-emotion-behavior intentiondiscontinuous usage intentionpan-entertainment mobile live broadcast platformself-efficacy

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