Related Experiment Video
Updated: Aug 5, 2025

Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects
Published on: November 30, 2018
Discourse Context Immediately Overrides Gender Stereotypes during Discourse Reading: Evidence from ERPs
Yanan Du1, Yaxu Zhang1,2
1School of Psychological and Cognitive Sciences, Beijing Key Laboratory of Behavior and Mental Health, Peking University, Beijing 100871, China.
Discourse context can immediately override gender stereotypes during reading. Event-related potentials revealed that challenging gender stereotypes in text reversed typical brain responses, showing context is processed alongside local information.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Linguistics
Background:
- Gender stereotypes influence language processing.
- The interplay between discourse context and stereotype processing is not fully understood.
- Event-related potentials (ERPs) offer insights into real-time cognitive processes.
Purpose of the Study:
- To investigate how discourse context interacts with local gender stereotype information during Chinese discourse reading.
- To examine the neural mechanisms underlying the processing of gender stereotypes in different discourse contexts.
- To determine if discourse context can override established gender stereotype biases.
Main Methods:
- Participants read two-sentence discourses with either neutral or stereotype-countering introductory sentences.
- The second sentence contained noun phrases with gender-consistent or inconsistent role assignments.
- Event-related potentials (ERPs), specifically N400 and late negativity (LN), were recorded.
Main Results:
- In neutral contexts, inconsistent gender stereotypes elicited larger N400 and late negativity (LN) effects.
- In stereotype-countering contexts, these N400 and LN effects were reversed.
- The reversal indicated that discourse context significantly modulated the processing of gender stereotypes.
Conclusions:
- Discourse context can immediately override the influence of gender stereotypes.
- Readers process discourse context and local pragmatic information simultaneously.
- This suggests a dynamic and context-dependent nature of stereotype processing in language comprehension.
More Related Videos
09:27Using Eye Movements Recorded in the Visual World Paradigm to Explore the Online Processing of Spoken Language
Published on: October 13, 2018
12:00Investigating the Effects of Antipsychotics and Schizotypy on the N400 Using Event-Related Potentials and Semantic Categorization
Published on: November 19, 2014
Related Concept Videos
Socioemotional Experience and Gender Development
Lateralization
Stereotypes, Prejudice, and Discrimination
Criticisms of the Evolutionary Perspective
Evolutionary psychology provides one explanation for these findings, suggesting...
Stereotype Threat and Self-fulfilling Prophecies
Stereotype Content Model