Developing Green Innovations in the Wine Industry: An Applied Analysis

Eduardo Sánchez-García1, Javier Martínez-Falcó1, Antonio Alcon-Vila1

  • 1Department of Management, Faculty of Economic and Business Sciences, University of Alicante, 03690 San Vicente del Raspeig, Alicante, Spain.

Summary

Green transformational leadership drives green innovation in the wine industry. Employee green motivation and creativity are key mediators, fostering eco-friendly advancements.

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