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Twitter misogyny associated with Hillary Clinton increased throughout the 2016 U.S. election campaign
Morgan Weaving1,2, Thayer Alshaabi3, Michael V Arnold4
1School of Historical and Philosophical Studies, The University of Melbourne, Parkville, VIC, Australia. mweaving@student.unimelb.edu.au.
Scientific Reports
|March 31, 2023
Summary
Online misogyny targeting female politicians like Hillary Clinton surged during her presidential campaign, supporting backlash theory. This suggests misogyny increases when women seek political power.
Area of Science:
- Political Science
- Sociology
- Communication Studies
Background:
- Online misogyny is prevalent in the lives of female politicians.
- Backlash theory posits that misogyny stems from a threat response to women's counterstereotypical pursuit of power.
Purpose of the Study:
- To investigate if online misogyny towards female politicians is a backlash response to their ambition for political power.
- To analyze the relationship between Hillary Clinton's presidential campaign and the frequency of misogynistic language on Twitter.
Main Methods:
- Analysis of over 9 million tweets referencing Hillary Clinton from 2014 to 2018.
- Interrupted time series analysis to examine trends in misogynistic language relative to campaign milestones.
Main Results:
- A decrease in misogyny associated with Clinton prior to 2015 was reversed upon her presidential campaign announcement.
- Misogynistic language increased steadily during the campaign and plateaued post-election as the perceived threat subsided.
Conclusions:
- Findings support the backlash theory, indicating online misogyny towards female political nominees is a reaction to their pursuit of power.
- The study highlights the role of online misogyny as a response to women challenging traditional gender roles in politics.
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