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Subjective consistency increases trust.

Andrzej Nowak1,2, Mikolaj Biesaga3, Karolina Ziembowicz4

  • 1Robert Zajonc Institute for Social Studies, University of Warsaw, Warsaw, Poland. andrzejn232@gmail.com.

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Trust isn't just about what we know, but how consistent it feels. Subjective consistency, or the overall "fit" of information, uniquely predicts trust judgments and behavior, suggesting a holistic perception.

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Area of Science:

  • Social Psychology
  • Cognitive Science
  • Behavioral Economics

Background:

  • Trust is crucial for social interactions.
  • Existing models of trust focus on specific content of information.
  • The role of subjective consistency in trust formation is under-explored.

Purpose of the Study:

  • To investigate if subjective consistency influences trust judgments.
  • To determine if subjective consistency uniquely predicts trust beyond individual element content.
  • To examine the impact of visual and verbal consistency on trust and economic decisions.

Main Methods:

  • Two experiments were conducted.
  • Experiment 1: Assessed influence of verbal consistency on trust.
  • Experiment 2: Assessed impact of visual consistency on trust and economic decisions.

Main Results:

  • Subjective consistency positively predicted trust judgments and economic behavior.
  • Subjective consistency was a unique predictor of trust, independent of content valence or trust ratings.
  • Trust impressions are perceived as a gestalt, not a simple sum of parts.

Conclusions:

  • Subjective consistency is a vital, unique factor in forming trust.
  • Findings support predictive coding and coherence frameworks in social cognition.
  • Trust perception involves holistic processing beyond individual data points.