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History and Paradoxes of the Chinese Car Market: Eastern Strategies and the Asian Regulator
1Moscow State University, 119991 Moscow, Russia.
Abstract:
The article provides an analysis of the development of the Chinese automotive market in 2007-2021 from a competitive standpoint. The first part of the article provides a retrospective analysis of the volume of sales in the Chinese new car market, discusses the reasons for the ups and downs of the market, as well as measures to support the automotive industry by the Chinese government at the present time. The second part analyzes the competitive situation in the Chinese automobile market through the theory of economic dominance. Using the matrix "Market share of alphas vs. Differentiation of alphas" (SV matrices) assesses the level of dominance from several points of view: from (a) car manufacturing countries, (b) auto concerns, and (c) car brands. As a result of the analysis, the influence of existing institutional preferences on the success of Chinese automakers not only in the local but also in the international automotive markets is proved.
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