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From digital museuming to on-site visiting: The mediation of cultural identity and perceived value

Yuanbing Deng1,2, Xinhui Zhang1, Bowen Zhang3

  • 1School of Journalism and Communication, New Media Research Institute, Zhengzhou University, Zhengzhou, Henan, China.

Frontiers in Psychology
|April 10, 2023
PubMed
Abstract

Keywords:
consumer behaviorcultural identitydigital museumonline experienceperceived valuewillingness to visit

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