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Published on: October 3, 2020
Experiment aversion does not appear to generalize
Nina Mazar1, Christian T Elbaek2, Panagiotis Mitkidis2
1Department of Marketing, Questrom School of Business, Boston University, Boston, MA 02115.
Recent studies suggested people dislike randomized experiments, potentially hindering evidence-based policy. However, this research found insufficient evidence for this "experiment aversion," suggesting policymakers can confidently use evidence-based practices.
Area of Science:
- Behavioral economics
- Social psychology
- Policy analysis
Background:
- Behavioral insights teams often advocate for randomized experiments to inform policy.
- Prior research suggested individuals may perceive randomized experiments as less appropriate than the policies themselves.
- Concerns were raised that this perception could lead to reduced use of field experiments and potential bias.
Purpose of the Study:
- To test the generalizability and robustness of findings on relative experiment aversion.
- To investigate whether people consistently rate randomized experiments as less appropriate than policies.
- To provide evidence for policymakers regarding the use of evidence-based practices.
Main Methods:
- Conducted one direct and six conceptual preregistered replications of prior studies.
- Utilized a total sample size of 5,200 participants (N = 5,200).
- Varied scenario wording, recruitment platforms, and countries; included measures of participant views.
Main Results:
- The original findings regarding relative experiment aversion did not appear to generalize across replications.
- Insufficient evidence was found to conclude that people exhibit a common pattern of relative experiment aversion.
- Results support recent studies questioning the prevalence of experiment aversion.
Conclusions:
- Policymakers may not need to be concerned about relative experiment aversion when implementing evidence-based practices.
- The findings suggest a lower risk of policymakers avoiding or being opaque about randomized experiments.
- Confidence in employing evidence-based practices is supported by the lack of generalized experiment aversion.
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