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Generalization, discrimination, and extinction are key concepts in operant conditioning that influence how behaviors are learned and maintained.
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Experiment aversion does not appear to generalize.

Nina Mazar1, Christian T Elbaek2, Panagiotis Mitkidis2

  • 1Department of Marketing, Questrom School of Business, Boston University, Boston, MA 02115.

Proceedings of the National Academy of Sciences of the United States of America
|April 10, 2023
PubMed
Summary
This summary is machine-generated.

Recent studies suggested people dislike randomized experiments, potentially hindering evidence-based policy. However, this research found insufficient evidence for this "experiment aversion," suggesting policymakers can confidently use evidence-based practices.

Keywords:
behavioral science practicenudgingpolicyrandomized controlled trialreplication

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Area of Science:

  • Behavioral economics
  • Social psychology
  • Policy analysis

Background:

  • Behavioral insights teams often advocate for randomized experiments to inform policy.
  • Prior research suggested individuals may perceive randomized experiments as less appropriate than the policies themselves.
  • Concerns were raised that this perception could lead to reduced use of field experiments and potential bias.

Purpose of the Study:

  • To test the generalizability and robustness of findings on relative experiment aversion.
  • To investigate whether people consistently rate randomized experiments as less appropriate than policies.
  • To provide evidence for policymakers regarding the use of evidence-based practices.

Main Methods:

  • Conducted one direct and six conceptual preregistered replications of prior studies.
  • Utilized a total sample size of 5,200 participants (N = 5,200).
  • Varied scenario wording, recruitment platforms, and countries; included measures of participant views.

Main Results:

  • The original findings regarding relative experiment aversion did not appear to generalize across replications.
  • Insufficient evidence was found to conclude that people exhibit a common pattern of relative experiment aversion.
  • Results support recent studies questioning the prevalence of experiment aversion.

Conclusions:

  • Policymakers may not need to be concerned about relative experiment aversion when implementing evidence-based practices.
  • The findings suggest a lower risk of policymakers avoiding or being opaque about randomized experiments.
  • Confidence in employing evidence-based practices is supported by the lack of generalized experiment aversion.