Prevalence of Workplace Cyberbullying among Dental Hygienists

Purpose Increased use of technology, including social media, has led to a new phenomenon of workplace cyberbullying, specifically within the health care professions. The purpose of this study was to measure the prevalence of workplace cyberbullying among clinical dental hygienists and identify relationships between these behaviors and demographic characteristics.Methods A cross-sectional survey research design was used with a non-probability sample of clinical dental hygienists (n=714) recruited via social media. The validated Workplace Cyberbullying Measure (WCM) survey instrument was used for data collection which included work-related (10 items) and person-related (7 items) subscales. Data analysis included descriptive statistics and correlations.Results The completion rate was 88.8% (n=634). The prevalence of workplace cyberbullying among participants was 19%, with the highest frequency of negative acts occurring now and then. When comparing the two subscales among different workplace settings corporate dental/Dental Service Organizations (DSOs) had a higher work-related subscale score (M=1.84, SD=0.78) than private practice (p=0.03), but not community/public health clinical settings (p=0.69). Community/public health clinics had a higher work-related subscale score (M=1.78, SD=0.68) than private practice (p<0.001). Corporate dental/DSOs had a higher person-related cyberbullying score (M=1.49, SD=0.59) than private practice (p=0.003) but not community/public health clinics (p=0.37). Corporate dental/DSOs had higher work-related and person-related cyberbullying scores than private practice, however community/public health clinic participants reported a greater incidence of WCB.Conclusion Dental hygienists (20%) report experiencing workplace cyberbullying in the past 6 months especially in corporate dental/DSOs and community/public health settings. Corporate dental/DSOs may need to investigate educating personnel on WCB. Employers, particularly corporate/DSOs and public health agencies, need to have policies in place to manage WCB.