Motivational Message Framing Effects on Physical Activity Dynamics in a Digital Messaging Intervention: Secondary

Alexandra M Lee1, Sahar Hojjatinia1, Jimikaye B Courtney1

  • 1The Pennsylvania State University, University Park, PA, United States.

Summary

Digital messages promoting physical activity do not have a universally effective format. Personalized content, based on individual responses to affective, social-cognitive, or inspirational messages, is key for future interventions.

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