Strengthening the hospital's marketing position through training

Area of Science:

• Healthcare Management
• Human Resources Development
• Hospital Administration

Background:

• Declining hospital occupancy rates present a significant challenge for healthcare institutions.
• Effective utilization of internal human resources is crucial for operational efficiency and patient care.
• The Albert Einstein Medical Center sought innovative solutions to address these challenges.

Purpose of the Study:

• To implement and evaluate the HOSPITAL-ity program to combat decreasing hospital occupancy.
• To explore the role of training professionals in enhancing institutional human resource capacity.
• To improve overall hospital operational performance and patient throughput.

Main Methods:

• Development and implementation of the HOSPITAL-ity program by the Department of Human Resources Development.
• Utilizing existing training professionals within the medical center.
• Focusing on optimizing human resource allocation and engagement strategies.

Main Results:

• The program successfully engaged internal training professionals to address human resource needs.
• Initial findings suggest a positive impact on hospital occupancy through strategic resource management.
• Demonstrated the potential of internal expertise in solving operational challenges.

Conclusions:

• The HOSPITAL-ity program offers a viable strategy for increasing hospital occupancy.
• Investing in and leveraging internal training professionals can yield significant operational benefits.
• This approach highlights the importance of human resource development in healthcare management.