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Updated: Jul 31, 2025

The HoneyComb Paradigm for Research on Collective Human Behavior
Published on: January 19, 2019
Learning rules of engagement for social exchange within and between groups
Michael Rojek-Giffin1, Maël Lebreton2,3, Jean Daunizeau4,5
1Institute for Psychology, Social, Economic and Organisational Psychology, Leiden University, 2333 AK Leiden, the Netherlands.
Abstract:
Globalizing economies and long-distance trade rely on individuals from different cultural groups to negotiate agreement on what to give and take. In such settings, individuals often lack insight into what interaction partners deem fair and appropriate, potentially seeding misunderstandings, frustration, and conflict. Here, we examine how individuals decipher distinct rules of engagement and adapt their behavior to reach agreements with partners from other cultural groups. Modeling individuals as Bayesian learners with inequality aversion reveals that individuals, in repeated ultimatum bargaining with responders sampled from different groups, can be more generous than needed. While this allows them to reach agreements, it also gives rise to biased beliefs about what is required to reach agreement with members from distinct groups. Preregistered behavioral (N = 420) and neuroimaging experiments (N = 49) support model predictions: Seeking equitable agreements can lead to overly generous behavior toward partners from different groups alongside incorrect beliefs about prevailing norms of what is appropriate in groups and cultures other than one's own.
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