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A Google Trends Analysis of Interest in Nonbinary Identities
Madeleine R Holland1, Lee Ann Kahlor2
1Department of Communication Studies, The University of Texas at Austin, Austin, Texas, USA.
Cyberpsychology, Behavior and Social Networking
|May 4, 2023
Summary
Public uncertainty about nonbinary identities may fuel stigma. This study found increased Google searches for nonbinary identities, suggesting public information-seeking behavior that may reduce stigma and discrimination.
Area of Science:
- Social psychology
- Information science
- Gender studies
Background:
- Societal mistreatment of nonbinary individuals is linked to public uncertainty and lack of knowledge.
- Uncertainty management theory provides a framework for understanding identity and information behaviors.
Purpose of the Study:
- To explore nonbinary identity and information behaviors using uncertainty management theory.
- To investigate uncertainty management through longitudinal Google Trends data on nonbinary gender identities.
Main Methods:
- Analysis of longitudinal Google Trends data.
- Examination of search volume interest related to nonbinary gender identities over the past decade.
Main Results:
- A significant increase in search volume interest for nonbinary identities was observed over the past decade.
- This increase suggests a potential rise in public information-seeking behaviors regarding nonbinary identities.
Conclusions:
- Increased information seeking may correlate with reduced stigmatizing attitudes and discrimination towards nonbinary people.
- Further research is needed to clarify the relationship between stigma and information seeking.
- A balance between detailed demographic data collection and privacy concerns is a key consideration for future research.
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