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Related Experiment Video

Updated: Jul 31, 2025

Spatial Multiobjective Optimization of Agricultural Conservation Practices using a SWAT Model and an Evolutionary Algorithm

Spatial Multiobjective Optimization of Agricultural Conservation Practices using a SWAT Model and an Evolutionary Algorithm

Published on: December 9, 2012

Micro-targeting consumers to reduce consumptive externalities.

Tamara L Sheldon¹, J R DeShazo², Bronwyn Lewis Friscia¹

¹Department of Economics, Darla Moore School of Business, University of South Carolina, Columbia, SC, United States of America.

|May 4, 2023

Summary

This summary is machine-generated.

Targeted moral suasion messages effectively increase consumer choice of energy-efficient light bulbs, outperforming even substantial subsidies. This finding offers insights for policymakers addressing consumption externalities.

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Last Updated: Jul 31, 2025

Spatial Multiobjective Optimization of Agricultural Conservation Practices using a SWAT Model and an Evolutionary Algorithm

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Published on: December 9, 2012

Errors as a Means of Reducing Impulsive Food Choice

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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

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Published on: September 27, 2019

Area of Science:

Environmental Economics
Behavioral Economics
Consumer Behavior

Background:

Consumption externalities, such as those from energy use, pose challenges for policymakers.
Traditional policy interventions include economic incentives and moral suasion.

Purpose of the Study:

To compare the effectiveness of economic incentives, uniform moral suasion, and micro-targeted moral suasion.
To assess the impact of these interventions on consumer willingness to pay for energy-efficient light bulbs.

Main Methods:

Random assignment of consumers to different moral suasion treatment groups.
Evaluation of household willingness to pay for energy-efficient light bulbs.

Main Results:

Both economic incentives and uniform moral suasion showed modest, similar effects on willingness to pay.
Optimally targeted moral suasion messages significantly increased the choice of the most efficient light bulbs, surpassing the impact of large subsidies.

Conclusions:

Micro-targeted moral suasion is a highly effective policy tool for promoting energy efficiency.
Tailoring communication strategies can yield greater behavioral changes than broad economic incentives.