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Conviction Narrative Theory gains from a richer formal model
1First Floor, Sackville House, 143-149 Fenchurch St, London EC3M 6BL, UK. leigh@irrationalagency.comwww.leighcaldwell.com.
Abstract:
Conviction Narrative Theory (CNT) is a convincing descriptive theory, and Johnson et al.'s formal model is a welcome contribution to building more precise, testable hypotheses. However, some extensions to the proposed model would make it better defined and more powerful. The suggested extensions enable the model to go beyond CNT, predicting choice outcomes and explaining affective phenomena.
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